Malcolm MacEwen, President and COO, Coldwell Banker Residential Brokerage, Arizona discuss the Comprehensive Internet Marketing Strategy for the Coldwell Ban…
Video Rating: 0 / 5
Malcolm MacEwen, President and COO, Coldwell Banker Residential Brokerage, Arizona discuss the Comprehensive Internet Marketing Strategy for the Coldwell Ban…
Video Rating: 0 / 5
SAP Guide Introduces Executives to Internet of Things Strategy: Highlights …
"Managing the Internet of Things Revolution," is an interactive guide to Internet of Things strategy from SAP, which will help companies profit from the IoT in its early stages, then transform themselves later. Share on Twitter Share on Facebook Share …
Read more on PR Web (press release)
Google maps an offline strategy
One big reason for this Internet-focused strategy? Most of Google's revenue comes from online ads. If users aren't online, Google can't make money from their eyeballs. And the results of this strategy have been just as obvious: Google has become the …
Read more on CITEworld
Question by Todd J: Explain the “marketing strategy” differences between:?
the finish line vs. footlocker
the body shop vs. bath & body works
dillards vs. macys
american eagle vs. aeropostale
kohls vs. j c penneys
basically, i have to explain how stores that are similar market different ways and explain what kind of people are attacted to those stores. if anyone knows anything that could help me out, i would greatly appreciate it! thanks a lot!
Best answer:
Answer by endorphin_boy415
From a marketing perspective, I doubt there are serious differences between the marketing strategies with the companies you’ve listed.
If you were to define the target customers for these stores, you’d probably find them to be quite similar. The one notable exception, however, would be Dillard’s and Macy’s. (The typical Dillard’s customer is probably much more affluent and a bit older than the typical Macy’s customer.) Therefore the marketing strategies are probably somewhat similar.
I think a better example of similar type stores with more divergent marketing strategies would be Dania Furniture and IKEA. Both sell European style furniture and in many cases, the buyer has to assemble the pieces at home. The shopping experience for each store is quite different though. At Dania, the customer is allowed to go from one nicely appointed showroom to the other. The pace is slow and leisurely. IKEA, on the other hand, features more of a warehouse type of environment. And while IKEA also offers nicely designed displays, the environment at an IKEA store is much more fast paced, with shoppers all moving in one direction through the store. The customer profile is a bit different too. The Dania shopper is probably a bit more affluent, perhaps a bit better educated and skews a little older. The IKEA shopper is more budget conscious, younger, and probably more concerned about the environment (that’s just the vibe I get).
All this said, the marketing strategy for each store is going to be different. Dania is going to emphasize the showroom aspect of their stores and the quality of their furniture. IKEA is going to emphasize the value of its products. The look and feel of the advertising is going to be different too. Dania will be slightly more upscale and sophisticated in its approach. IKEA – speaking to a younger audience, is going to be more fun, trendy, and relaxed.
As far as your assignment goes, in order to get an accurate gauge on who shops at each, you have to take a look at several things:
PRODUCTS: Which store carries the better brand names? Which store carries the better products?
PRICING: Does one store offer lower prices? If so, what is the evidence of that? One’s ability to afford higher prices can be dictated by several factors:
Age – is the buyer “old enough” to afford more expensive products. Income – how much disposable income does the consumer have? Are they still living at home? Do they have families to support?
Occupation. Better jobs pay better money. The ability to have a better job is often dependent upon Education. So, in general, a store that sells higher priced merchandise than it’s competitor is probably trying to reach a more affluent, better educated consumer who is at an age where they have more disposable income (they either have no kids or their kids are grown and out of the house). These are just generalities, but they may give you a place to start.
ENVIRONMENT: Does one store offer a nice shopping environment? It costs money to build nice displays, and that will be reflected in the store’s pricing. What about the music that is played in the store? What does that tell you about who shops there? How about the store’s staff? Is one younger than the other? Why do you suppose that is?
If I were you, I’d focus on just one of the sets of stores you’ve identified. And, if you don’t mind my suggesting so, I might recommend that you try using my Dania vs. IKEA example, as I think the differences between the stores is a bit more apparent.
Good luck.
Add your own answer in the comments!
Click here http://www.briantracy.com/youtube to receive FREE gifts, newsletters and promotions! A short clip from my Total Business Mastery seminar about the…
Video Rating: 4 / 5
Join Success Expert Brian Tracy and #1 New York Times best-selling author Brendon Burchard in a LIVE Google Hangout! Get the Total Product Blueprint here: www.BrianTracy.com/BluePrintBonus…
Video Rating: 4 / 5
Watch Morten Karlsen Sørby, CEO, Uninor talk on mobile internet strategy.
www.whynickoli.com When you list your property for sale, you need to have a well devised internet strategy around the major real estate websites like Realest…
Video Rating: 0 / 5
Question by Nomar: What is a “go to market strategy”?
Best answer:
Answer by meggy464
Need more details.
Buttt its usually a strategy a business uses when they want to either put their product on the market, or find a new target market for their product/service.
What do you think? Answer below!
Breathing New Life Into an Old Marketing Strategy
At the same time, they hired a marketing associate to double the number of special events for clients per year and refine their SEO strategy through frequent updates to their website, for example. Park, whose firm now manages $ 1.7 billion, says they've …
Read more on WealthManagement.com
3 unconventional content marketing strategies you should try
Building a venerable brand through content has become an exercise in pointless posting, unsubstantiated claims and newsjacking. Admittedly, readers and search engines are smarter than that. Though many of the more successful content marketers may …
Read more on The Next Web
Integrated Digital Marketing Agency ethology Shares Visual Content Social …
An agency veteran, Mike has developed and implemented winning digital and integrated strategies for hundreds of companies; including Coca-Cola, ConAgra Foods, ConocoPhillips, FedEx, Fujitsu, Nike, Office Depot, and Walt Disney. In addition, Mike sits …
Read more on EIN News (press release)
Weichert Realtor’s Internet Strategy To Get Homes Sold.
Video Rating: 5 / 5
Visit Us: http://toolsofinternetmarketing.com Like Us: https://facebook.com/toolsofinternetmarketing Follow Us: https://twitter.com/ToolsOfInternet ———…
Video Rating: 5 / 5