Question by Cindy: Do any churches use “targeted marketing” tactics for converting people?
I’m in the middle of a Marketing 101 course where we are learning about “segmentation of your target markets” and developing strategies and action plans.
Since one of the Christian’s mission statements is spreading the word and converting heathens, do they hire professionals to develop their Marketing Plans?
Answer by Darwin In Ya FACE!
When I was a youth in church, I found myself very displeased at the way my church was basically bribing teenagers into attending. They had a half pipe for skating, video games, a dance floor, loud music and party food. I didn’t understand it. I wondered, “Shouldn’t god be able to draw these souls to him without all of these bells and whistles?” I guess that made me a nerd, but at the heart of it I was suspicious of these tactics. It just made church look like another business trying to bring in new customers with a cheap gimmick.
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