Location-based triggers bring relevance to mobile marketing
With so much attention swirling around mobile tech, it's easy for retailers to take for granted the gift that has been laid at their feet. Mobile hardware and app developers have done a sensational job anticipating the needs and desires of users, and …
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The growth of location-based super-marketing
With location-based marketing, grocers aren't focused on driving people to the store. Instead, this form of marketing aims to drive sales from customers who are already in the store using beacons that connect directly with customers' mobile devices.
Read more on Food Dive