A new perspective on affiliate marketing
With the media spend in the channel poised to grow to $ 4.5 billion by 2016 , affiliate marketing represents a big part of a brand's overall digital ad spend. The expansion of the channel isn't a bad thing — but with a large and growing playing field …
Read more on iMedia Connection
If Pinterest hadn't gone after affiliate marketers, the FTC might have
On Friday, Pinterest banned affiliate links on its site, claiming that they cluttered up people's feeds with spam. Most media companies called foul, saying that Pinterest was putting its own financial interest above its users, some of whom would lose …
Read more on Gigaom
Indian Affiliate Marketing Ecosystem: A Primer
The fact that Affiliate Marketing infuses the benefits of Content Marketing through the channels mentioned earlier, and the relatively lower risk involved by having to only pay for a pre-defined action has made the sales channel a favorite amongst …
Read more on Trak.in (blog)