The Future of Social Media: 25 Experts Share Their 2015 Predictions
Social media will become a larger focus for advertising investment, especially with the news that Facebook will now block free adverts. This will force businesses to focus energy on maintaining the ROI of social media, as opposed to merely observing …
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Why law firms ought not chase social media analytics
If lawyers don't use social media they are becoming increasingly irrelevant to the people who'd hire them. They're just not connected, explained Goldman. Asking to measure the ROI of social in numbers is like asking to measure the ROI on telephones and …
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The Buzz: Tester says Happy Holidays with safflower oil
In 2007, she led the first in-depth consumer segmentation and ROI study for social media – Never Ending Friending, A Journey Into Social Networking, which quantifies the impact of The Momentum Effect, or consumer to consumer pass along in social media.
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