UberMedia Announces Location Visit Optimization — Real-Time, Location-Based …
LVO is a cutting-edge technology that is expected to more than triple ad performances, allowing marketers to optimize real-world customer traffic and events. The system boosts relevance and performance of mobile ad campaigns based on real-time location …
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Location, Location, Location: Swrve and Plot Projects Team Up to Nail Location …
Location, Location, Location Swrve and Plot Projects Team Up to Nail Location-Based Location-based targeting is a market that's heating up, as more companies introduce tech to capture the growing mobile audience. Now Swrve, a world leader in mobile …
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5 Mobile Marketing Trends for 2015 and Beyond
With various technological advancements such as – the advent of wearables and mobile payment services like Google Wallet and Apple Pay, 2015 surely looks like a year that will bring forth some noteworthy mobile marketing. So, what are the trends and …
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