Social Media ROI Not As Mysterious As You Think: 8 Ways To Measure It
Social media marketing is a powerful medium to reach big audiences, build one-to-one relationships, humanize your brand, leverage influencers, and spread positive word-of-mouth. But in order to capitalize on this opportunity, you need to be able to …
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What Is The Value Of Social Media Engagement?
Another worthwhile read is the Altimeter Group's Social Media ROI Cookbook. The report does a great job of mapping the problem that marketers face. 56% of marketers still list the 'inability to tie social media to business outcomes' as the largest pain …
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