Understanding the Channels: An Overview of Social, Mobile, Digital and …
Mobile marketing. Mobile has, without question, taken over as the most preferred medium for research and consumption of content on the Internet. As such, a designing and developing all marketing strategies with a mobile first mindset isn't an option …
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The Importance of Consumer Insights in Today's Marketing Strategies
It may sound funny to even ask this question, but how many businesses really understand their consumers when it comes to developing new products and services, or marketing those products to potential customers? This does not refer to just understanding …
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6 Marketing Strategies for Selling Older Merchandise
Marketing and merchandising experts share their top strategies for getting rid of last season's inventory — without having to write it off. Jennifer Lonoff Schiff By Jennifer Lonoff Schiff. Follow. twitter. CIO | Oct 16, 2014 6:12 AM PT. Even with the …
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