Question by : Need a “Target Marketing Plan”?
NOT TARGET THE STORE!!! Target Marketing, as in, zoning in on demographics and such. How do I put this together? Just choose websites and pay for campaigns? Its to drive real estate, its a “getaway” home on a mountian top, so I need a person with money. So I want to target big cities, but what websites?
Answer by Thatguy
Asking where to advertise is the wrong question.
The question you should be asking yourself is – who is my consumer? By understanding everything about your target consumer, you answer lots of other questions. First answer
How old are they
What websites do they visit
Do they spend a lot of time online or would other media be more appropriate
What is their ideal solution
What do they think of your competition
Who are they influenced by – friends, yellow pages, Internet, blogs, etc
If you know the answer to these questions, your choice should be easy.
If you know all this and still want to find a company to serve your ads, I would look to google and Facebook who offer very efficient targeting.
Add your own answer in the comments!