Cathy Ackermann: Your marketing plan should reflect your brand culture
Your marketing plan has to revolve around your brand culture, or it doesn't work. Without a marketable culture, marketing tactics will only create short-term interest. So, how do you anchor your brand messaging in substance? First, step back and try to …
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Essential Steps of an Effective Content Marketing Plan
The world is connected via social media today like never before. All this has naturally resulted in unprecedented amounts of content available online. How then can individuals and businesses develop content that stands out in the clutter? Through …
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Why Selfies Should Be Part Of Your Marketing Plan (And 9 New Photo Apps)
Selfies have been part of our English vernacular since 2004, but opinions on their value run the gamut from “mental disorder” to viral marketing tool (a la Ellen DeGeneres and the 2014 Oscars). A study from photo editing site PicMonkey reveals that 47 …
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Cider Hill Farm lauded for its marketing plan
AMESBURY — The announcement of an in-house succession plan and the coming development of a new businesses venture were among the discussion topics at Cider Hill Farm yesterday morning when 60 North American agricultural officials took a wagon …
Read more on The Daily News of Newburyport